Words by Rafael Romis

1. What is your first name? *: Linda
2. What is your email address? *: ManyatsheLufuno@gmail.com
3. The name of your business? *: Lindarella Cosmetics
4. What does Lindarella Cosmetics sell? *: Makeup Cosmetics
5. What is the address of your website? *: www.lindarellacosmetics.co.za
6. Product Info *: (B. No.)
8. What was the revenue for Lindarella Cosmetics in the last 12 months? *: (A. 0-500k)
9. How different is your revenue compared to the year before? *: My business is new
10. What do you attribute that change to? *: Not yet realised
11. Who are your 3 main competitors? *: MAC,Catrice,Kylie
12. What can you tell us about your audience? *: (B. Something) My audience is between ages 19-50, mostly female
13. What is the 1 biggest pain point of your customer that your business solves? *: It solves the problem of affordability that comes with quality and locally manufactured product made for the local skin
14. What objections would a potential customer have before he/she decides to use your service or buy your products? *: May not trust a new product
15. What is the 1 biggest reason why they ultimately decide to buy? *: Trial on the product and affordability
16. When was the last time you created or redesigned your website? *: Its still under construction
17. What was the experience like? *: Its experience in progress
18. Anything else you’d like to add? *: I would like to find better ways to effectively market the product to get more buyers